Modern horses are often used to reenact many of their historical work purposes. Horses are used, complete with equipment that is authentic or a meticulously recreated replica, in various live action historical reenactments of specific periods of history, especially recreations of famous battles. Horses are also used to preserve cultural traditions and for ceremonial purposes.

Countries such as the United Kingdom still use horse-drawn carriages to convey royalty and other VIPs to and from certain culturally significant events. Public exhibitions are another example, such as the Budweiser Clydesdales, seen in parades and other public settings, a team of draft horses that pull a beer wagon similar to that used before the invention of the modern motorized truck.

Horses are frequently seen in television, films and literature. They are sometimes featured as a major character in films about particular animals, but also used as visual elements that assure the accuracy of historical stories. Both live horses and iconic images of horses are used in advertising to promote a variety of products. The horse frequently appears in coats of arms in heraldry, in a variety of poses and equipment.

The mythologies of many cultures, including Greco-Roman, Hindu, Islamic, and Norse, include references to both normal horses and those with wings or additional limbs, and multiple myths also call upon the horse to draw the chariots of the Moon and Sun. The horse also appears in the 12-year cycle of animals in the Chinese zodiac related to the Chinese calendar.